Forty6Eleven secures four clients on HGTV’s Rock the Block Season Six: Rookies versus Veterans with host Ty Pennington
Home decor and building materials product placement agency secures ClearMirror, Desenio, Kichler, and Regal Ideas on the popular design competition season
LOS ANGELES, CALIF., March 24, 2025 - Forty6Eleven, a leading Los Angeles-based product placement firm, specializing in home decor and building material products, has secured its clients, ClearMirror, Desenio, Kichler, and Regal Ideas in the sixth season of Rock the Block on HGTV in Salt Lake City, Utah.
In the sixth season of Rock the Block, two veteran teams return to the block to challenge two rookie teams, face-off in a renovation battle for bragging rights and a street named in their honor. Each team of designers has a $250,000 budget to transform bigger houses and more significant challenges just outside Salt Lake City, Utah. Each house’s property value will be appraised at the end of the six weeks. The team behind the home with the highest property value will win the competition and officially Rock the Block. Ty Pennington will be the host for the fifth time and various celebrity judges will appear in the season.
Design Teams:
Veteran Team: Alison Victoria (Windy City Rehab) and Michel Smith Boyd (Luxe for Less)
Veteran Team: Jonathan R Knight (Farmhouse Fixer) and his brother and New Kids on the Block bandmate, Jordan Knight
Rookie Team: Chelsea and Cole DeBoer (Down Home Fab)
Rookie Team: Kamohai and Tristyn Kalama (Renovation Aloha)
Rock the Block premieres on HGTV on Monday, April 14, 2025, at 9|8 C p.m.
“We have become a one-stop shop for the designers needing top-quality products to win big,” said Nina Waters, Founder and Boss Lady of Forty6Eleven. “New to this season, we’ve secured clients as exclusive art, luxury shower and vanity mirrors, lighting and railing companies. Kichler and Regal Ideas have been in past seasons, and this is the third time that both are exclusive brands across all the teams!”
Participating Clients:
ClearMirror is a family-owned business located in Eagan, Minnesota, that manufactures American-made, fog-free shower and vanity mirrors. ClearMirror uses the highest quality mirrors, LEDs, and heaters providing task lighting and a clear mirror for shaving and facials. Each mirror is installed flush with the tile and is heated. ClearMirror provided mirrors and vanities in three episodes.
Headquartered in Stockholm, Sweden, with a North American office and distribution center, Desenio, has a wide range of different designs, including photographic prints, classic black and white images, cool retro wall art, modern abstract art, illustrations, beautiful wall art for kids and frames to complete the look. Desenio provided prints and frames in four episodes.
Kichler®, located in Independence, Ohio-based, offers an extensive array of lighting solutions that reflect individual personality, tastes and plans. With 3,000 on-trend products, including interior lighting fixtures, landscape and ceiling fans, Kichler has been the trusted brand among homeowners and professionals since 1938. Kichler® provided products in all seven episodes.
Regal ideas is the largest-selling brand of aluminum railings in North America and provides a wide range of innovative products designed for homeowners and contractors. Regal ideas is the only code approved railing system for all jurisdictions in North America and is made of 100 percent pure high-strength aluminum and baked with a premium UV powder coat finish. Regal Ideas provided railings in two episodes.
Forty6Eleven’s has placed its clients on many top-rated television shows, including ABC Grey’s Anatomy, Disney + Loki, FOX Call Me Kat, HGTV Fixer to Fabulous (hosts and designers Jenny and Dave Marrs), HGTV Celebrity IOU, Property Brothers: Forever Home (hosts, designers and twin brothers Jonathan and Drew Scott), HGTV Tough Love with Hilary Farr (host and designer Hilary Farr), HGTV Bargain Mansions (hosts, designers, restoration experts Tamara Day and Ward Schraeder), HGTV Ty Breaker (host Ty Penington), Netflix Queer Eye (hosts, designers the “Fab Five”), HGTV Extreme Makeover: Home Edition (hosts and designers Jesse Tyler Ferguson, Breegan Jane, Carrie Lockyln, and Darren Keefe), HGTV The Nate and Jeremiah Home Project (hosts, designers and husbands Nate Berkus and Jeremiah Brent), Netflix Stay Here (hosts Genevieve Gorder and Peter Lorimer) and several upcoming yet-to-be-announced home improvement shows.
About Forty6Eleven:
Forty6Eleven is a full-service product placement agency in Los Angeles specializing in placing home decor and building material products in national home improvement television programs, showhouses, and magazines. With more than 19 years of experience in product placements, Nina Waters, the founder and owner of Forty6Eleven, has a solid foundation and proven track record - securing brands in more than 1,600 episodes on 16 major networks.
# # #
Product Placement Opportunities:
Nina Waters, Founder/Owner of Forty6Eleven
nina@forty6eleven.com, (214) 384-1867
Comments